LED lighting industry to bring new industrial opportunities, Kingsun with traditional lighting giants on the same starting line, and even run faster.
Hu Yuan / Wen
Last year, Dongguan Kingsun Optoelectronic Co., Ltd. Chi Huang, general manager with the highest power LED (light emitting diode) street lamp project found Science and Technology Department of Guangdong Province, hoping to construction under construction in the Guangdong Science Center's plaza and road lighting systems, this move in the domestic LED lighting caused no small waves. Power is equal to or greater than 1W high power LED lighting system to include Philips, Osram and GE Lighting industry giants have coveted these areas, but due to technical, market and other issues, when few companies in the domestic production, even if there sporadic applications, mostly due to the problem of the product itself failed. LED lighting in the area of the face had no Kingsun contribution of the Guangdong Science and Technology Department of the reaction of some indifference.
Guan Zhi Huang is also very clear that the Guangdong Science Center, this project has no small difficulty: "If successful on the First World War fame, if it fails in this line also did not try." Companies popping that the industry is, this little-known in the LED lighting business is not only successful completion of the Guangdong Science Center, this landmark project, and surging, with more than 1 year to become the largest supplier of high-power LED lighting products. From the world's largest outdoor decorative lighting manufacturers to today's high-power LED lighting products, major suppliers, this and the "light" hit and leveraging more than ten years LED technology company dealings, once again lit his own future.
Driving force of innovation
Kingsun has a more than 400 people in R & D team, which many of them from the United States, Hong Kong and other countries and regions, "foreign aid." Chi Huang crown with the words, "Our R & D than competitors in the industry more than the combined total." China is the world's largest producer of lighting and lamps, the lighting industry in 2006 achieved sales revenue of 160 billion yuan , but mainly concentrated in low-end products, only 18% of the global market, the industry is big but not strong, competitive landscape confusion, most of the enterprises in low value-added product market price war. Kingsun is one of the few in this market, "eat through innovation" the enterprise, it is this innovation to enable them to survive the increasingly harsh environment for the export industry was a living space, has become a constantly adjust its product mix, industrial upgrading The main driving force.
High-power LED lighting into the market before, Kingsun is the world's largest supplier of outdoor lighting products are mainly exported to Europe market, used as an outdoor Christmas decoration. In Western countries, Christmas birth to many industries associated with this, such as Christmas trees, toys, Christmas decorations, Christmas lights is one of them. Early 90s of last century, processing and manufacturing industry gradually transferred to China, Kingsun are catching up with the tide of the industrial transfer. Although the initial margin and good, but the rules of the game industry is very cruel.
As the Christmas industry, seasonally very strong, only 1 year sales opportunities for participating enterprises, the ability to seize this opportunity to attract buyers eye, can determine life and death business. "To constantly have new things to better price to attract buyers interested in you." Worked hard in the foreign trade sector for over ten years, can be brutal competition in the market in the unbeaten, Huang Chi, said the crown is dependent Kingsun innovation. Innovations include two aspects: technological innovation and variety.
1996 Kingsun developed a light metal framework is made frame made of iron in various shapes, such as deer, Christmas trees, decorative lights and then in the above, although the reason is very simple, but at the time to do Christmas lights in lieu of factory, this is one of the few innovative products. To this end a special trip to the United States, Chairman Li Xuliang applied for a patent. As the hands hold the patent, from 1996 to 2000 Kingsun as the sole supplier of formwork light invincible in the market, "almost closed eyes offer", the profit is also very impressive, "is simply profiteering," Huang Zhi memories of her crown "good old days." It is this "innovation" to harvest Kingsun Enterprises pot of gold.
After tasting the tremendous rewards of innovative products, the more attention Kingsun investment in R & D, constantly looking for high value-added products. Metal framework around the existing lights, add new features Kingsun launch electric version. And expand product lines into the city landscape lights, city lighting engineering. Continuously enriched with the application area, research and development Kingsun also by the product form, structure, research and development into a deeper level of light brightness, color, power consumption, and the light source of the technical indicators.
In fact, from 1996, the ground on the lighting project for the Government to do was the greatest experience is too much power incandescent lamp that is free of charge to the customer to do some landscape lights, people are not willing to use. The industry to develop, they must solve the energy problem, and incandescent color is very dull, unlike the LED, different color of light itself can be issued. Kingsun 1998, began to consider the source of innovation, try to use more power LED instead of incandescent, and all this for the future they will enter the LED field foreshadowed.
Application drivers
This year's Beijing Olympics has given a huge LED display arena. Scrolls from the opening ceremony of the opening, rose into the air of the dream will change the color rings to the Water Cube, is the application of LED complete. As a new generation lighting technology, LED energy-saving, long life and rich colors and other characteristics, has broad application space. Data show that the global LED application market in 2008 will be 12.5 billion U.S. dollars in 2004 to 500 billion U.S. dollars. With the European Union, the United States, Canada gradually ban incandescent light use, the future of this market will continue to expand.
In the LED industry chain is the chip supplier, luminous material suppliers, middle is the packaging company, is the LED in the lower reaches of lighting systems, lighting suppliers. Domestic enterprises in the low-power LED package, and application areas has formed the scale, but in the high-power LED market, one of the few companies involved in the current Kingsun occupy most of the market share. From outdoor lighting to low-power LED, and then to high-power LED, Kingsun Another driving force of rapid transition from the industrial chain integration capabilities.
American Career (CREE) is currently the world's largest area of high-power LED chip supplier, the Beijing Olympic Games, only the "Water Cube" in there 496,000 provided by high-power LED chips. As a strategic partner, Career, Kingsun can buy the best chips, Career, Career of the latest technology will provide the fastest Kingsun. Present in high-power LED lighting, working closely with the Career on the ground in time to provide the most cost effective to market products, which become their LED lighting in the most important competitive advantage.
Able to bind the upstream chip companies, Kingsun not just with production. In fact, the field of Career is not the first to provide high-power LED chip companies, but because cooperation Kingsun become the most technologically sophisticated companies, "because even the best technology but also through the application to verify that the process from the application have the opportunity to improve the lot of the problem, the greater the amount of applications and found more problems, the faster progress. "Huang Guan Zhi looked on the relationship between the chip business. Application areas of experience, so Kingsun can cooperate with upstream chip suppliers dominate.
Kingsun 2007 and cooperation with Tsinghua University, developed by the downstream applications to enter the field of high-power LED packaging, LED industry chain in a major step up. "The advantage of ground in the application, such as how much light a lamp in order to achieve the requirements, we should have which features, but to achieve these functions, each light source must have accessories, including what conditions." Huang Guan said, for it is these on the accumulation of a ground up into the package by the area of application development driving force.
In the high-power LED lighting, packaging a high technical threshold links. LED LED packaging companies need to address the process of cooling caused by the more powerful, the light fades and other issues. In fact, long before in cooperation with Tsinghua University, Kingsun has already begun the development of high-power LED products, but because of co-packaging company in the technical flaws, has not found a better solution. Kingsun began in 2007 LED lighting experts in the field with exposure to Tsinghua University, Tsinghua University, focused on high-power LED lighting systems, applied research, the two sides will soon enter into a substantive cooperation.
Chi Huang crown with the words, the contact addresses and Tsinghua University Kingsun in the application development process, many "know, but not the why" questions, such as the LED directional light problem. LED light is directed sent, if to do street or room light, scattered light needs to be targeted, its distribution in a certain area in order to achieve sodium current lighting effects. But how to achieve, before Kingsun also tested many programs, the effect has been unsatisfactory.
Kingsun Tsinghua University, one can learn to solve this problem of "non-imaging secondary optical" model, similar to the imaging principle of the camera, LED light emitting point is to solve a single problem, but the model was merely in the theoretical stage. But do not expect that to Tsinghua University, just over a month later, this theory Kingsun will become a reality, it would be used in a high-power LED street light system to solve the problem of a single LED light points. In this design, you can focus the light evenly to a rectangular area, through the adjacent rectangular beam illumination completely eliminated between blind stitching, light use efficiency is much higher than the high-pressure sodium lamps.
Kingsun ability to ultimately led to the practice of cooperation with Tsinghua University, Kingsun finally let into the LED lighting field, and become the first production implementation of the enterprise. "Kingsun is the best at hands, is itself a factory and may not necessarily very strong theory, but know how to do it." Huang Zhi Guan says. Cooperation with Tsinghua University to make up ground on the short board in the past, in theory, the current efficiency of their light-emitting high-power LED product has exceeded 100LM / W, reached the international advanced level.
With the high-power LED products gradually enter the market, Kingsun product structure, market structure are gradually adjusted, the current account for 20% of the domestic market, the future will rise to 50%, and this adjustment is particularly important this year. "If there is no high-power LED and the domestic market, this year we will be miserable," said Wong Chi crown. In his view, from incandescent to LED, lighting industry welcomed the opportunity to re-shuffle, Kingsun with Philips, Osram, the traditional lighting giant on the same starting line, and even run faster .
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